When entering a new market with a new product it might be that it will need a big kick start to get your product recognised alongside the established players in the target market or industry sector. A strong marketing campaign can be successful at taking a message to the target audience and arousing interest. But the interest in a message can be magnified exponentially if it is complemented with the opportunity to actually touch and feel and use the product. So a Try before you Buy campaign, joining up the activity of THE EVALUATION TEAM’s skill at managing logistics and expectations, with your preferred marketing agency to get the awareness of your target market, with your Sales team to finally close the business, can be a great Team effort to make a big impact in a target market.