Assessing the return of investment on an IT equipment purchase decision can be a multi-faceted calculation that spans true direct cost, power savings, carbon footprint calculations along with perceptions of security ….and many other aspects. Teasing out that calculation make take something different than a 2week on the bench evaluation, it might take one month’s use in a live production environment to tease out the costs and benefits to any level of accuracy. So, allowing customers to use evaluation equipment in a pilot of real, live usage in the real work environment becomes another key element of the overall Sales strategy