PRESS REVIEWS

A key part of the support we offer to Technology Manufacturers is to manage equipment loans into the Press, so that they can write reviews and commentary. Obviously its very important that this activity runs smoothly.

Already working alongside most of the best PR agencies in the UK, THE AD EVALUATION TEAM is very familiar with most of the journalist population, (and their whims), and has everyday contact with most of the Publishing Houses.  Our systems cater for a strong level of integration whereby an agency appointed by a Manufacturer, that has been given access to a ring-fenced pool of equipment, can get instant info on availability, and quickly book a review slot, using web-based systems. All PR loans get a heightened response within our engineering check functions, so you can rest assured that the equipment will be prepared correctly, and transported safely. 

PRODUCT PLACEMENT PROGRAMS

We currently work with Vendors who have active EMEA marketing plans to get their product into TV and Film. This can involve organising to ship a considerable amount of equipment, to locations far and wide, and can involve dealing with country & language options on the equipment. 

PHOTO SHOOTS & CATALOGUES

In Retail in particular, to support Direct Mail and Catalogue production, there is a need to make equipment available for photography. Most retail-orientated Vendors are keen to encourage as much awareness creation as possible, and that does involve organising the equipment in and out of the studio.... and we makes sure this happens efficiently.

TRAINING

Offsite Training events in the IT industry usually involve moving the IT equipment out to be in front of the trainees. Frequently a lot of equipment is involved, for a date some weeks in the future. This takes planning and review to ensure that equipment is identified as being needed for an event, without preventing any other use of that equipment in the period leading up to it… this would significantly adversely impact the utilisation of the loan pool equipment in the loan pool period. THE AD EVALUATION TEAM has all the planning tools and skills to manage this activity.

 EVENTS AND EXHIBITIONS

There are many, many IT Trade Shows. Technology manufacturers, particularly Retail rather than Business to Business Vendors, frequently use them to provide extensive contact with their customers.  All exhibitions and events involve a hiatus of activity just before the start, involving stand builders, lighting riggers, and exhibition specialists, and a mad scramble at the end.

The IT equipment is often the star of the show, there would be no show if the equipment was not there. Therefore the job of getting equipment set-up beforehand, safely into the event in the allotted time window, and out of the event, again, in the allotted time window, and making sure all equipment is accounted for, is crucial. To do this well only comes with experience, and THE AD EVALUATION TEAM have 15 years experience of it. 

 SOFTWARE DEVELOPMENT

Some Technology Manufacturers want to support software development on their hardware platform. Making equipment available, as part of the remit of a marketing evaluation program, is a simple way of supporting this activity.