PRODUCT PLACEMENT IN FILM / TV
This is definitely the fun part of the business, but there is tremendous Brand benefit from having equipment included on the set of Films / TV dramas or the country's favourite soaps.
If your product is instantly recognisable from a distance then this can be as powerful as TV advertising
PHOTO SHOOTS & CATALOGUES
With Consumer products in particular, to support Direct Mail and Catalogue production, there is a need to make equipment available for photography. Most retail-orientated Technology Manufacturers are keen to encourage as much awareness creation as possible, and that does involve organising the equipment in and out of the studio.